I’ve talked previously about the importance of having a call to action on your homepage. One of the best calls to action for any site is to entice the user to give you their email address for something of value in return.
I met Jim Kukral at a conference in September, 2010. Jim has been an internet marketer as long as the internet has been around, and been quite successful. I asked him what was the most important thing a person could do when starting their online marketing efforts.
His answer: build your email list.
Get as many people on your list as possible. The more people on the list that want to hear from you the better engagement and conversion you will experience. Of course, this assumes you provide value and not only send “buy now” emails, constantly selling and not serving. You want to avoid email list fatigue.
Your mailing list is golden. The size and the quality of your list can lead to more sales because these are the people who have given you permission to contact them. They’re pre-qualified, so to speak. A large list gives you a network of people to engage who are more receptive to what you have to offer, whether for free or paid.
Next week I’ll discuss some tools for collecting email addresses on your site.
Are you actively building your list? If not, what are you waiting for?
